Hi, I'm Sasha

A woman with long brown hair and grey eyes, wearing a black button-up shirt and gold hoop earrings, smiling at the camera against a plain light-colored background.
A woman with long brown hair and grey eyes, wearing a black button-up shirt and gold hoop earrings, smiling at the camera against a plain light-colored background.

Ten years in, and I still love this part: figuring out why people buy. I've spent a decade in digital marketing with a focus on paid social and emerging channels (Meta, TikTok, Pinterest, Snapchat). I help DTC e-commerce brands reach new audiences and turn them into loyal customers.

My paid social programs have driven serious revenue growth and knocked down acquisition costs, for teams anywhere from scrappy startups to established mid-market players.

I've been fortunate enough to do this work for brands I admire across women's apparel, health, and subscription models.

My approach is part art, part science. I use data to know what's working and creative to make it worth clicking on, because a smart strategy with boring ads still doesn't grow anything.

let's talk strategy